Case studies

What operators, exchanges and publishers changed, what it cost, and what it moved. Clients are anonymised where they asked to be.

Affiliate publishing

An affiliate publisher improves page speed and ad viewability with lazy-loaded ad zones

Blockframe, a crypto comparison publisher, was loading eleven ad units on every page view. Loading fewer, later, earned it more.

2.1s (from 4.8s)
Largest Contentful Paint (mobile, p75): 0.04 (from 0.31)
Cumulative Layout Shift: 71% (from 46%)
Ad viewability

Crypto casino

Kestrel Gaming adopts provably fair games and on-chain payouts

A licensed crypto casino was losing trust over slow, opaque withdrawals. Verifiable games and automated stablecoin payouts addressed the complaints that mattered.

6 min (from 9 h)
Median withdrawal time: -58%
Payment-related complaints: -72%
Fairness disputes escalated

Crypto exchange

How Northgate Exchange cut onboarding drop-off without loosening its checks

A mid-size European exchange was losing most new sign-ups before their first deposit. Reordering the flow, not weakening it, recovered them.

+38%
Onboarding completion: 4 min (from 11)
Median time to verify: -27%
Manual review rate

Sports betting

A mid-size EU sportsbook's move to in-play micro-markets

Short-duration markets promised engagement and brought latency, integrity and player-protection problems with them. How one operator handled each.

61% (from 48%)
In-play share of stakes: 2.9s (from 6.5s)
Average bet acceptance delay: -63%
Bets voided for latency abuse

Case studies

An affiliate publisher improves page speed and ad viewability with lazy-loaded ad zones

Kestrel Gaming adopts provably fair games and on-chain payouts

How Northgate Exchange cut onboarding drop-off without loosening its checks

A mid-size EU sportsbook's move to in-play micro-markets

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Case studies

An affiliate publisher improves page speed and ad viewability with lazy-loaded ad zones

Kestrel Gaming adopts provably fair games and on-chain payouts